If you're trying to understand what is NIL in college sports, you have plenty of company. Many families we talk with feel unsure about what these three letters mean for their student-athlete's future. The news stories about large deals can make NIL seem confusing or out of reach.
The reality is simpler: NIL represents a significant change in college sports that affects most families. Getting familiar with NIL now helps your student-athlete develop useful skills and create options.
Let's walk through what NIL actually involves, using clear language that makes sense for your family.
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